Leading the Change to Sustainable Living

The growing consumer demand for organic and natural products represents a cultural and lifestyle shift that is poised to grow. The threat to healthy living due to pollution in all fields has created an urgent need for consumers to discover the vast array of new products being introduced into the organic and natural marketplace.

The explosive growth of the organic and natural product sectors has brought forth the need for new natural and organic businesses to create an identity and establish profitability over time.

One of the keys is a differentiation strategy that has a clear value proposition. In other words, making sure that the benefits that a natural products business provides are crystal clear to the consumer and differentiated from local competition. — Forbes.com

Manufacturers, aware of this rapid growth, need to establish their brands. With the number of new products coming to market, there are greater challenges in achieving these objectives. Manufacturers recognize the need to reach consumers directly as a means to strengthen their profitability.

In keeping with this current need and trend, SI Madurai, which strongly supports global environmental protection and sustainable living, proposes to conduct a mega awareness program by organizing an exhibition of organic and eco-friendly products in Madurai on July 31, August 1 and 2. SI Madurai Organic Fest 2015 is conducted in response to the needs of companies to connect directly with consumers and the needs of consumers to discover, become informed about, and decide which products are beneficial to themselves and their families in an age of heavy pollution and dire threats to our health.

It gives consumers the opportunity to experience products that are conducive to healthy living through demonstrations and sampling in a trade show environment. The expo will showcase various organic and eco-friendly products, including solar products, wind power, organic cotton, organic food and beverages, green building products, green cosmetic products, natural fibre products, organic furnishing products, organic ready-made apparel for children and adults, organic farming, organic fertilizers, biopesticides, organic ornaments, fitness and nutrition products, and more.

The Expo is rich with value for sponsors, exhibitors and consumers. It is the first of its kind in Madurai and is bound to take Madurai to an elevated state of living in the future. The event will be publicized through newspapers, cable TV, Radio Mirchi, public hoardings and invitations to members of various NGOs in Madurai.